See how Augmented Reality, the latest craze in the magazine publishing world, really works. Husni tries COLORS magazine first and in part two he tries Esquire's Augmented Reality Issue.
thank you for sharing this. Interesting concept. However, I agree with you that it's an awkward experience. And as we are moving more to out of home media, I think this could really take off it it was linked to a smart phone. I can visualize readers holding an issue in one hand, and the phone in the other, and enjoying the interactions, while traveling, commuting, etc, etc.
Samir,
thank you for sharing this. Interesting concept. However, I agree with you that it's an awkward experience. And as we are moving more to out of home media, I think this could really take off it it was linked to a smart phone. I can visualize readers holding an issue in one hand, and the phone in the other, and enjoying the interactions, while traveling, commuting, etc, etc.
Is that the next step in this process
RClepper1 2 years ago