UEFA EURO 2012™ Poland-Ukraine official logo

The official logo, visual identity and slogan for UEFA EURO 2012™ have been unveiled at a special event in Kyiv's Mykhailivska Square with co-hosts Ukraine and Poland looking forward to 'Creating History Together'.

Star guests
Polish Football Association President Grzegorz Lato, his Football Federation of Ukraine counterpart Grigoriy Surkis and UEFA President Michel Platini officially unwrapped the logo as the highlight of the launch proceedings. The ceremony was attended by the President of Ukraine, Viktor Yushchenko, and Prime Minister Yulia Tymoshenko, representatives from the eight host cities Gdansk, Warsaw, Poznan, Wroclaw, Lviv, Kharkiv, Donetsk and Kyiv and numerous other dignitaries.

Visual identity
The purpose of the logo is to give UEFA EURO 2012™ a personality of its own, with the visual identity to be applied across a range of promotional applications from tickets to web banners. The objective is to help promote the tournament one of the world's biggest sporting events by providing an easily recognisable identity with a flavour of the host nations. The logo takes its visual lead from 'wycinanka', the traditional art of paper cutting practised in rural areas of Poland and Ukraine, as a tribute to the fauna and flora of the region.

EURO bloom
The 'bloom' logo has a flower representing each of the co-host nations and a central ball symbolising the emotion and passion of the competition, while the stem denotes the structural aspect of the competition, UEFA and European football. Nature has inspired other features of the visual identity, with woodland green, sun yellow, aqua blue, sky blue and blackberry purple being the crucial tones of the palette of colours to figure in official tournament branding.

Uniting ethos
The event slogan, meanwhile, is 'Creating History Together'. The staging of the UEFA European Championship finals in Poland and Ukraine, a first for Central and Eastern Europe, will have a place in the history books, with everyone involved in UEFA EURO 2012™ organisers, host countries, host cities, players and fans contributing to another exciting chapter of European football.

Category:

Sports

Tags:

• uefa
• euro
• poland
• ukraine
• 2012
• polska
• ukraina
• logo
• trailer
• theme

[FrederickNetwork]

Graphism, animation, music, the spirit of Poland, all is here! Bravo POLAND! Frédérick, FRANCE.

[eastlondongeeezeeer]

The city Lysychansk (eastern Ukraine) is shooting and burning animals alive as part of Football Preparations for Eurofoot 2012..Ukraine President Viktor Yanukovych is a fucking DISGRACE The problem of stray animals could easily be solved by sterilization. FIFA,UEFA the FA and most English managers incl. FERGUSON know this is happening and are happy to let this torture and murder carry on as long as football can continue with animals being killed in the background out of sight SHAME ON THEM ALL

[Steffanie91X]

ALLE assoziale schwe*ne..... ihr seit nur tiermörder und mehr nicht!!!!!!

[MrSonnyworld]

Go Germany!

[MsSvitlana]

what is colores ..hmmm dark green and dark "something" shitting publisity honesty to say :)

[MsSvitlana]

where is reality?!?! ...history is passed by...but football is present game..

[VictoriaDanuta]

UKRAINA - DOG CRIMINALS!!!

[eastlondongeeezeeer]

type 'UKRAINE BURNING DOGS' into GOOGLE there is plenty of information to let you see what torture and murder some in the ukraine think is acceptable to play football without seeing stray animals, go on check it for yourself, being a moron aint nothing to do with it me and me mates are football fanatics but we are also hard enough to care, the ukrainians should hang their heads in shame, come on ukraine treat yr animals well in the modern day, most ukranians are decent an wont like it either

[MrMarco2pac]

harry up Poland you eve haven't finished all stadiums

[BennetRoland]

Great opportunity for Poland!

but the question remains - Who will be the real winner at Euro 2012?

I say - Adidas Football Heads

see BrandedAlive