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Nike - Onwards by James Jarvis

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Uploaded by on Apr 24, 2009

Animation by James Jarvis. Directed by Richard Kenworthy, and music courtesy of Caribou (Crayon was a great choice). Nike did sponsor this piece but I am enjoying this trend of really unobtrusive marketing.

follow me: http://twitter.com/pollaki ^_^

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Film & Animation

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Standard YouTube License

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Top Comments

  • The animation, directing, and music was all quite wonderful. It felt really good watching it.

    Love how he looked back once at the end, and kept on running.

    Glad Nike supported something so nice. Unobtrusive marketing is right.

  • This reminds me so much of all the 14 mile+ long runs I have been on. You start out your run and the sun is still barely out but by the end it is nighttime. In the 2 hours you are running you feel like you have experienced so much, whether it be rain, running through a weird neighborhood, getting attacked by an animal, or seeing an amazing view that you wont forget. Your whole mind is cleared after. A weird feeling that only runners know.Whoever drew this/directed this was definitely a runner.

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All Comments (96)

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  • I love how runners get into this "my sport is HARD" mindset, putting 26.2 stickers on their cars and using distance euphemisms like they do in these video comments.

    I'm a cyclist, and do around 12+ training weekly, because I like it. Let's see, that puts me at 3 4-hour marathons per week. Maybe I should get a shirt and a hat with bike wheels on them?

  • Bosanska maramica @ 2:04

  • Cool video. Love it. All runners will relate to this. Keep going regardless. The music works well with it too. 7 people obviously don't like running, nevermind.

  • SO SO SO... cute

    

  • i thought it was cool but it could be better. like itts a cool idea, but they coulda done more with it

  • that was great!

  • Somehow captures that sense of wonder I sometimes get while running. This video was part of my motivation to start running again in my 40s after a 10 year break.

  • Amazing ! Very nice. Enjoy. : )

  • It's awesome how he ran all the way completely naked =D

  • Wonderful... I'm gonna cry! :D ♥

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