Mike Sherman Knots Soft Flex Beading Wire

Recorded on September 7, 2009 at IJL (International Jewelry London). Mike Sherman, co-owner of Soft Flex Company, demonstrates the strength and durability of Soft Flex beading wire. All Soft Flex beading wire can be tied into a knot, without creating a weak point in the construction. You can actually even do traditional pearl knotting using our wire. With 34 color options, it creates whole new avenues for design possibilities with simply the best beading wire on the market today. New UK distributor Walsh invited Mike, Scott & I (Sara) to attend the IJL show in London to show the various ways you can use our products. We are excited for a partnership that is sure to move beading forward in the UK at a lightening pace because our products will be more readily available to designers and stores. Walsh can be found at http://hswalsh.com/.

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