938 Live The Living Room - Simon Faure-Field talks with Stanley Leong about Sensory Branding Part 2

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Uploaded by on Sep 14, 2009

Simon Faure-Field, CEO of Equal Strategy, speaks to 938 Live producer/presenter Stanley Leong about how different kinds of music and fragrances create a certain mood for customers, which leads to longer durations of customer visits and results in an increase of higher sales revenue. He shows how this multi-sensory approach enhances the over-all customer experience. Find out what kind of music and fragrance would fit to your business.

http://www.equalstrategy.com/News/938_Live-The_Living_Room.html

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