Founders of the San Francisco App Show on What Makes a Successful Application

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Uploaded by on Sep 14, 2010

In the one year of producing the San Francisco App Show, Seth Socolow and Dale Larson have seen a lot of successful and pathetic mobile apps. David Spark asked the two app show founders if they have seen an emerging formula for a successful app. Socolow and Larson say the solution is be simple, engaging, and ultimately having some connection to some other brand to be able to market the product.
Larson also noticed that there's an ever widening gap between the individual app developer and the huge well-funded studio. Those two app development markets are still thriving and unfortunately those working in the middle are falling away.

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