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We Don't Know What Makes Us Happy (But We Think We Do)

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Uploaded by on Jul 9, 2010

(May 24, 2010) Dr. Jennifer Aaker, General Atlantic Professor of Marketing at the Stanford Graduate School of Business, analyzes what people think makes them happy and then contrasts that to an experiment that provides an unexpected answer to that question.

This talk was sponsored by the Stanford Professional Women's Group in the Stanford Alumni Association.


Stanford University:
http://www.stanford.edu/

Stanford Alumni Association:
http://stanfordalumni.org/

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

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LICENSE: Creative Commons (Attribution-Noncommercial-No Derivative Works).

For more information about this license, please read: http://creativecommons.org/licenses/by-nc-nd/3.0/.

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  • Are they seriously measuring peoples "happiness" by just asking them?

    ... talk about skewing perception and reality.

  • I like that graph between the mundane and glamorous, I kind of suspected the superficiality of certain things which seem more externally valuable than internally valuable.

    But, I was sort of wondering in the studies conducted, was happiness measured solely by questioning the subject? Happiness is a fascinating phenomenon, and I don't know how valid simply asking a person is in terms of providing usable data.

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  • family makes us happy.

  • Great talk. It was very entertaining.

  • she is hott

  • If i hear her say robust one more time.....

  • @TonyOneKenobi I would too, and I KNOW it would make me happy !

  • She gets the Hot mark on Rate My Professor I'm sure.

  • hmm. are they trying to measure happiness or are they trying to 'instill' happiness, in the gullible among you, based on what they think *you* should be happy doing?

  • Take the red pill

  • I found point 3, but where is point 1?

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