NVI Interviews Acquisio's Eric Lacourciere on PPC in 2010

This is an interview with Eric Lacourciere at SES Toronto 2010. Eric is the Director of Sales for Acquisio, a company that provides advanced PPC tracking software.

We sat down with Eric to discuss recent trends in PPC. Eric emphasized how more and more PPC advertisers are looking for ways to both integrate PPC with social media and better track their social media campaigns. He also discussed at how Acquisio is looking at how to leverage the Facebook API, as well as how Acquisio is now integrated with Google Analytics to provide even more metrics on paid traffic behavior.

Category:

Science & Technology

Tags:

• ses toronto 2010
• acquisio
• nvi
• ppc
• pay per click
• facebook connect
• sesto
• search marketing
• social media
• tracking
• Google Analytics