Made in Transit:a supply chain concept for on the way growth

very nice backgroud music!!

Hi Agatha,

Nice concept. I wonder in which sort of ground the mushrooms are planted. How to avoid mould? This is really an innovative concept.
Kinds
Alex

Congratulations Agatha, very nice concept! By the way I would´ve expect only lamps and hi-tech stuff from Eindhoven. Cars are finished in their way from Japan to USA, shrimps are packaged in their way from catching to the port... but veggies from the farm to home and still growing is very innnovative.Thks.

Agata, this is Xaq Fixx from Bureaucrash, Congrats!!!

Not that I know of...

hi,

Is this idea being used by any company yet? Very nice by the way.

Agata, your concept is really revolutionary! It goes very much in tune with a recent trend where consumers want to be part of the product experience from the begining and not just at the end. That's why some join online groups where they can download patterns and learn how to sow their own jackets! We're all dying to go back to basics! Can your concept be applied to other products and not just food?

The guy is shopping, picks up mushrooms with a 'ready by' instead of 'best before' expiry date, and then we go back in time to see how the mushrooms are made and find out that the chain starts in the packaging factory and the mushrooms are grown in their package on the way to the supermarket.
Hope that clarifies it.

I think it's a wonderful concept that should actually be used in food stores. It makes perfect sense, and I remember growing seeds in a ziplock bag with a moist paper towel in the fridge. I always wondered if I left the seeds in long enough if my carrots would grow.

Well, with packaging like that, not only would it grow, but it'd be the freshest you can find, and probably the safest. And maybe there'd be less chemicals involved in preserving the food.