Made in Transit:a supply chain concept for on the way growth

Made in Transit is a supply chain concept working towards the development of packaging that operates on the paradigm of enabling growth rather than preserving freshness, a shift from 'best before' to 'ready by' for fresh perishable goods.

The aim is to enable growth throughout the entire supply chain so that the consumer harvests the product when he's ready to consume it, resulting in a higher quality fresh good.

The concept is applied to a new system of mushroom cultivation embedded within the distribution network, shifting the role of distribution from slowing down the process of post-harvest deterioration to enabling growth and involving the consumer for harvest at the point of consumption.

contact agata: jaworska.mail[AT]gmail.com

Category:

Film & Animation

Tags:

• made
• in
• transit
• transport
• distribution
• supply
• chain
• packaging
• mushrooms
• mushroom
• cultivation
• perishable
• food
• fresh
• agata
• jaworska

[agatajaworska]

Not that I know of...

[OliOliOil]

I did not get it!

[agatajaworska]

The guy is shopping, picks up mushrooms with a 'ready by' instead of 'best before' expiry date, and then we go back in time to see how the mushrooms are made and find out that the chain starts in the packaging factory and the mushrooms are grown in their package on the way to the supermarket.

Hope that clarifies it.

[joieboy]

Innovation from Eindhoven!!! Just as I was doubting designers. thankyou

[agatajaworska]

wow, that's quite an honour. thank you.

[vivekagarwal69]

Very innovative concept.....Can it be applied to any manufacturing industry..

[johneastmond]

For fresh food this is super smart! I take this a different direction. I build manufacturing plants in trucks that manufacture and ship product in 1 step! Why split it into two steps when it can be done in one?

[LittleStarGirl22]

I ♥'s the song & it is a cool concept, fresh food :)

[ll1100000]

very nice backgroud music!!

[linizedize]

Hi Agatha,

Nice concept. I wonder in which sort of ground the mushrooms are planted. How to avoid mould? This is really an innovative concept.

Kinds

Alex

[rarellanbrasil]

Congratulations Agatha, very nice concept! By the way I would´ve expect only lamps and hi-tech stuff from Eindhoven. Cars are finished in their way from Japan to USA, shrimps are packaged in their way from catching to the port... but veggies from the farm to home and still growing is very innnovative.Thks.

[ShootBackTV]

Agata, this is Xaq Fixx from Bureaucrash, Congrats!!!

[flex4life]

hi,

Is this idea being used by any company yet? Very nice by the way.

[manolo15591]

Agata, your concept is really revolutionary! It goes very much in tune with a recent trend where consumers want to be part of the product experience from the begining and not just at the end. That's why some join online groups where they can download patterns and learn how to sow their own jackets! We're all dying to go back to basics! Can your concept be applied to other products and not just food?