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TKG Longtime Client Focus - Horton Crossbow

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Uploaded by on Aug 26, 2008

Horton Manufacturing is the world leader in high-performance crossbows. About seven years ago, our first project with Horton involved redesigning their website and integrating their website into internal databases. Over the years we have helped Horton with several iterations of their web site, plus content management, e-commerce, search engine marketing, and pay-per-click services.

Relationships are never without challenges, and we've had a few challenges along the way. Horton went through an owner switch, but the new owners ended up embracing what we do and started focusing more on online marketing. They are excellent marketers, and it's been fun to collaborate and strategize with them on marketing their site. They really embrace Web Marketing strategies like blogging and online community-building.

We have had an interesting, challenging and fun working relationship with Horton Crossbows, and it's been a treat to develop sites for their products. We've helped them realize the importance of the web and the tools available to grow their presence and brand online. On the other hand, they have helped us realize the importance of taking care of long-standing customers.

http://www.crossbow.com

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People & Blogs

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  • sportsmanguide(dot)com? ok...

  • I purchased a Horton crossbow from Sportsmans Guide cat... i then tired to order a hand crank for it... after getting and returning the 2 they suggested they told me that no crank is made for the model i have. What... ? I have torn rotator cuffs and have to have crank... ok Horton... is there help... or do i make hockey puck out of this and find one that accepts a crank

  • It's great to see Horton on youtube. I am one of those end users, who has hunted with Hortons crossbows for over 10 years now, and I am the biggest fan! I've taken so many record book animals from all over the world with my Horton crossbows. Just view my channel concerning hunting with one. Proof in the vids.

    I can't wait to shoot the vertical line of bows as I'm certain the quality will be second to none.

    Thank you Horton Mfg. for what you've done that allows me to do what I do! Good Hunting!

  • 3:14 nice pickup

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