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Vitamin Water founder Darius Bikoff Interview pt. 2

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Uploaded by on Jun 6, 2008

Darius Bikoff, founder of Glaceau which produces four main product lines: Vitaminwater, Smartwater, Vitaminenergy, and Fruitwater being interviewed on the Big Idea with Donny Deutsch. The coca-cola company purchased Glaceau for $4.1 billion in 2007.

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  • is this your first time watching this show?

  • Darius Bikoff is a brilliant entrepreneur, but the opening 45 seconds of this interview were a complete LIE.

    Donny asks him if the benefits of vitamin water are purely phyical, or part physical and part psychological. Bikoff's answer is so weak and scripted that Donny breaks eye contact with him, then hangs his head in shame. 0:08

    Bikoff continues to say that his motives for starting the company were "never about the money". Shut up, you liar! Honesty is the best policy, always.

  • Such a gimmick. Just take a multi vitamin!

  • umm thats per serving vitamin water has 2.5 servings so you are getting 32.5 g of sugar and btw vitamin water is owned by coke

  • Tons of Sugar? I'm looking at a bottle and all its telling me is that it as 13g of sugar. You know a bottle of coke is 64g of sugar?

  • True, but I <3 all their products.

  • The energy comes from the sugar rush.

    This stuff has tons of sugar.

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