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The Wallet Mailer and PURLS

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Uploaded by on Mar 23, 2011

www.GetCustomersRightNow.com Mike and Jay both discuss how you can use your customer's curiosity to generate sales--both from online and offline leads. Mike talks specifically about a direct mail piece that not many people have seen before that really breaks through the clutter and gets read by your customers. Jay begins his discussion on Personalized URLS; an online personalized marketing strategy that allows you to create a webpage for each of your customers with an incentive to visit your store.

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