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Content Strategies: Rick Ducey, BIA/Kelsey

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Uploaded on Feb 7, 2012

Butch Stearns of The Pulse Network talks with Rick Ducey to talk about understanding technologies and how that effects business strategies in the industry. He touches on how understanding how the end user consumes content as a crucial aspect of building a content strategy.

NAB Show(R) is the place to experience the great content shift of players, technologies, strategies and expectations in a marketplace that moves forward with or without you. Join the conversation, and turn shift in your favor: http://tpn.thepulsenetwork.com/nab-show/

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