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Media bias is studied at schools of journalism, university departments (including Media studies, Cultural studies and Peace studies) and by many independent watchdog groups from various parts of the political spectrum. In the United States, many of these studies focus on issues of a conservative/liberal balance in the media. Other focuses include international differences in reporting, as well as bias in reporting of particular issues such as economic class or environmental interests.
An academic study cited frequently showing a liberal media bias in American journalism is The Media Elite,* a 1986 book co-authored by political scientists Robert Lichter, Stanley Rothman, and Linda Lichter. They surveyed journalists at national media outlets such as the New York Times, Washington Post, and the broadcast networks. The survey found that most of these journalists were Democratic voters whose attitudes were well to the left of the general public on a variety of topics, including such hot-button social issues such as abortion, affirmative action, and gay rights. Then they compared journalists' attitudes to their coverage of controversial issues such as the safety of nuclear power, school busing to promote racial integration, and the energy crisis of the 1970s.
The authors concluded that journalists' coverage of controversial issues reflected their own attitudes, and the predominance of political liberals in newsrooms therefore pushed news coverage in a liberal direction. They presented this tilt as a mostly unconscious process of like-minded individuals projecting their shared assumptions onto their interpretations of reality.
A widely-cited public opinion study documents a correlation between news source and certain misconceptions about the Iraq war. Conducted by the Program on International Policy Attitudes in October 2003, the poll asked Americans whether they believed statements about the Iraq war that were known to be false. Respondents were also asked which was their primary news source: Fox News, CBS, NBC, ABC, CNN, "Print sources," or NPR . By cross referencing the responses according to primary news source, the study showed that higher numbers of Fox News watchers held certain misconceptions about the Iraq war. The director of Program on International Policy (PIPA), Stephen Kull said, While we cannot assert that these misconceptions created the support for going to war with Iraq, it does appear likely that support for the war would be substantially lower if fewer members of the public had these misperceptions.
The Glasgow Media Group carried out the Bad News Studies, a series of detailed analyses of television broadcasts (and later newspaper coverage) in the United Kingdom. (Eldridge, 2000). Published between 1976 and 1985, the Bad News Studies used content analysis, interviews and covert participant observation to conclude that news was biased against trade unions, blaming them for breaking wage negotiating guidelines and causing high inflation.
Martin Harrison's TV News: Whose Bias? (1985) criticized the methodology of the Glasgow Media Group, arguing that the GMG identified bias selectively, via their own preconceptions about what phrases qualify as biased descriptions. For example, the GMG sees the word "idle" to describe striking workers as pejorative, despite the word being used by strikers themselves.
Herman and Chomsky (1988) proposed a propaganda model hypothesizing systematic biases of U.S. media from structural economic causes. They hypothesize media ownership by corporations, funding from advertising, the use of official sources, efforts to discredit independent media ("flak"), and "anti-communist" ideology as the filters that bias news in favor of U.S. corporate interests.
Their propaganda model first and foremost discusses self censorship through the corporate system (see corporate censorship); that reporters and especially editors share and/or acquire values with corporate elites in order to further their careers. Those that dont are usually weeded out or marginalized. Such examples have been dramatized in fact based movie dramas as Good Night, and Good Luck and The Insider or demonstrated in the documentary The Corporation. George Orwell originally wrote a preface for his book Animal Farm, which focuses on British self censorship.
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