ProductCamp SoCal Panel - Social Strategies for Large and Personal Brands (Part 2)

More at http://www.MelAclaro.com. This is Part 2 in a 3-part series of our panel discussion at the November 6, 2010 ProductCamp SoCal conference about Social Strategies for Large and Personal Brands.

Highlights from this segment:

o There are differences between large and personal brands: larger brands have more infrastructure and resources, smaller (personal) brands have to be a lot smarter and resourceful.

o The role of consistency and "conversation" in brand persona -- whether large brand or smaller (personal) brand.

o The importance that brands assign resources to monitoring and listening to the social stream. An attendee shares an example of this with IBM.

o The importance of organizations empower employees to communicate with customers in the social stream. (Reference, too, to the book Cluetrain Manifesto, by Rick Levine, et al.)

o Further discussion about whether or not social media is indeed still a "paradigm shift" or whether it's now a "new normal" with implicit changes being more a manifestation of *change* as opposed to unique effects of social media.

o Education and training's role in building an effective social media strategy.

o Is the popularity of social media a Gen-Y-driven phenomenon or is social media's adoption a result of the "older" generation's championing it?

Category:

Education

Tags:

• productcamp
• barcamp
• smmoc
• social media mastermind
• social media marketing
• digital marketing
• mel aclaro
• stacey harmon
• scott schang
• kirsten wright
• cindy ronzoni

[MelAclaro]

@bundawartini Thank you! I appreciate you taking time to watch and comment. :)

[bundawartini]

Your Video Is Very Useful Sharing ProductCamp SoCal conference about Social Strategies for Large and Personal Brands.