Katie's Tomb Raider 9 Marketing Plan

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Uploaded by on May 12, 2011

Download the plan: http://www.katiefleming.ca/portfolio.shtml

Working and being a part of the Tomb Raider team has been a passion and goal I've had for quite sometime. An additional effort to try to obtain employment at Crystal Dynamics I created an entire Integrated Marketing Communications plan for them, for their upcoming Tomb Raider 9 title.

I conducted a thorough community analysis by way of a survey and secured over $200 worth of donated prizes to give away to five winners to entice participation. From the data I collected I then developed a complete plan with a budget of $1 million. Cold calling every single company to gather rates was the most difficult part, but I put together an impressive plan that would certainly yield results.

Follow me on Twitter: http://www.twitter.com/Katie_Fleming

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Uploader Comments (KatieFlemingTR)

  • OMG! I want to hire you! I don't have a business or even any money but If I ever do. I would hire you. You Rock!

  • @jodywhiteley Haha aww, thanks :) Still trying to get into the industry! Keep your fingers crossed for me :D

Top Comments

  • go katie! i hope you get the job!

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All Comments (16)

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  • Pretty Impressive!

  • you go girl

  • love the plan!

  • Hey! It is interesting! good plan^^)

  • Yay go Katie you will get the job hands down

  • i really hope you get the job katie because you dedicate your life for Tomb Raider and thats what i love about you ! :D you are the perfect person for this job

  • Good luck Katie, I HoPE YOU GET THE Job , You go girl!!!!!!!

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