The digital world is evolving at an unprecedented rate. Navigating the road ahead is now more challenging than ever. In this article, Kent Wertime, President & Representative Director of Ogilvy & Mather Japan, and Norihiko Takahiro who has in the past worked at for leading advertising agency and also for Google, before starting his own company "Sukedachi",share their predictions for the coming year, and discuss Kent's new book "DigiMarketing: The Essential Guide to New Media and Digital Marketing", a must-read for all marketers seeking more effective digital communication.
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