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The professional communicator´s role in leadership

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Uploaded by on Feb 23, 2009

Sven Hamrefors, professor, presents ground-breaking results from the research project Business Effective Communication. The research project is a co-operation between the Swedish Public Relations Association (Sveriges Informationsförening), the Mälardalen University and the Stockholm School of Economics (Handelshögskolan i Stockholm).

The final report from the research project will be translated and available for free on the SPRA website shortly.

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  • Brief introduction to the future work practice amongst communication professionals.

    Way to go Sven!

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