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MNM 009 Part 01 - Permission-Based Marketing: Turning Visitors into Followers that Buy

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Uploaded by on Nov 3, 2009

To turn prospects into followers and fans that buy you have to build a relationship over time. This is done by maintaining their attention with regular interactions. To do this you first have to get their permission.

The goal is to build an audience of people that anticipate getting your content. In this episode, we discuss how to get your prospects to subscribe to and follow you through various new media channels.

This style of marketing is called Permission Marketing.

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