Doug Stephens: How Steve Jobs' Vision for the Apple Store Changed Retail

Douglas Stephens' speaking page: thelavinagency.com/​speaker-douglas-stephens.html

Retail Prophet founder Douglas Stephens talks about how Steve Jobs' vision for the Apple Store succeeded in creating a revolutionary experience in a retail climate where online options and increased consumer knowledge have been shifting the status quo. We learn how Apple's treatment of its products as sculpture and the rejigging of the customer's shopping experience serves as a model for both super convenience and super fidelity.

Learn more about Lavin speaker Douglas Stephens:
thelavinagency.com/​speaker-douglas-stephens.html

Category:

Science & Technology

Tags:

• apple
• steve
• jobs
• store
• retail
• prophet
• douglas
• stephens
• fidelity
• consumers
• marketing