Wonderbra Dici Avertisement - 1974

A 1974 television advertisement for Dici by Wonderbra. This was a Canadian brand designed for younger women who didn't like the heavily structured bras that came out of the 50's and 60's. See: http://en.wikipedia.org/wiki/Wonderbra

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  News & Politics

[StrapOnRobbie]

I'm with everyone else. This song and commercial has haunted me since childhood and here I've finally found it! Thanks so much!

[brownsugah66]

my favorite bra for the 70's

[imlittlelaura]

I wish I could get these bras! Please start making them again!

[joeblowthehot]

Jeeze..i wore one of these...let me tell you ..it was like nothing..no support..soft as a kleenex..and front hook..easy on..easy off har har...thanks for the mammeries..wahhhhhahhahahahaaa­!

[OofusTwillip]

I was 5 when this commercial aired, and I've always remembered how hilarious I found it. I could just imagine a woman walking down the street, wearing a Dici bra, that suddenly turned into a bird and flew away.

Just as, years later, when wings were added to maxi pads, I could picture one flying away, and being chased by the woman who had been wearing it when it escaped...

[lace36]

I think you're right. At least, what I thought is 1975 or a bit later.

[MrSocceriscool13]

This must have run for a few years beyond 1974. I remember it as a kid being about 8-10 which puts it at 1976-78...can anyone back this up?

[MrIDONTKNOW01]

"It's Dici or nothing" I prefer nothing xD

[joy43052]

iwantthisviedo

[vladdytrout]

Nice...love the mellow wacka-cha-wacka guitar