Building a valuable small business is usually a 10-step process. Business broker and business coach Glen Cooper of Denver talks about the 10-steps, but takes the subject further. The 10 steps don't address people's core needs for more time, less stress, more money and a better life. The answer, he argues, is to find our personal and business purposes expressed in a unique big idea that is inspiring, credible, measurable, memorable and actionable.
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