BizupTiVi Show #15 2/2 Interview with Sean Lo, Lead Designer GM Advanced Design Studio
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Uploaded by bizuptivi on Mar 10, 2010
Since 2000, Sean has worked in various studios for General Motors, including a project in Bertone, Italy, while working at the car manufacturers Advanced Design Studios. For the past couple of years, Sean has been the Lead Designer at GMs Global Brand Strategy Studio in Warren, and most recently Sean has worked in the Advanced Design Strategy Studio, developing design ideas and strategies that can strengthen GMs brands.
His latest project involved overseeing the brand strategy concerning the rejuvenation of the Buick brand, and ensuring the 2010 Buick LaCrosse successfully embodies that reinvention strategy. Our product design has really gone through a renaissance and we have sharpened our brand strategy to focus on our target customers, says Sean. Our brands need to mean something to our customers and we have to realize there is tremendous value in that.
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Sean is a good friend I've known for a long time. I remembered that his dream was to become a car designer since he was young. Finally, his dream came true and he is doing well in the field. I am so froud of him.
118Happygirl 1 year ago
Sean Lo
118Happygirl 1 year ago