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Skyfire Horizon™ Browser Extension Platform

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Published on Sep 25, 2012

Skyfire Horizon™ is a browser extension platform that adds value and ease-of-use to the mobile internet for consumers, and creates key opportunities for incremental revenue for operators.

Key Capabilities of Skyfire Horizon

Skyfire Horizon, which is available to operators to deploy under their own brand name, is accessible to the user as they surf the web on the native browser on their phone. It offers a scrollable UI with a number of toolbar extensions that can be customized by the Operator, and with more that can be added and customized by the user. This creates "beach front" property for Operator recommendations, promotions and advertising.

The Skyfire Horizon browser extension platform includes a robust web-based management portal that provides Operators with the power and flexibility to add and modify extensions to the toolbar instantly. Browser extensions are commonplace on desktop browsers like Chrome and Safari -- but only Skyfire Horizon brings these capabilities to mobile.

A contextual engine makes the toolbar content relevant and useful, and social network integration and recommendations drive more consumer browsing and engagement.

User Engagement on a Whole New Level

Skyfire Horizon enables an extensive array of new browser extensions that enhance user experience -- from contextual recommendations to App discovery to social applications and browser utilities. With one-click access to News Feeds and one-click sharing of content via Facebook™, Twitter™ and other communities, along with community- and friend-based recommendations, Skyfire's Horizon browser extension platform drives engagement with all the fresh content on the web like never before.

Beachfront Property for Operator Monetization

Mobile Operators can enable new revenue streams by being at the center of the most common user behavior on the mobile device: browsing. Skyfire Horizon acts as a personal assistant to the user, following them as they surf the web on the native browser on their phone, offering a scrollable UI with up to 18 toolbar buttons that can be customized by the Operator and then personalized and modified by the user. This creates "beach front" property for Operator recommendations, promotions and advertising. This premium real estate creates a highly targeted ad inventory that can garner high CPMs and/or merchandise carrier premium services and upsell. The toolbar platform includes a world-class Ad server and works with multiple Ad networks. The CMS also features Skyfire's patent-pending contextual and semantic App recommendation engine, which suggests relevant apps based on topics the user is browsing.

Speed & Flexibility with Hybrid UI Technology

The Skyfire Horizon solution offers a turnkey system including a cloud-based CMS and a small client-side extension added to any native WebKit browser by the OEM. This patent-pending hybrid UI technology provides the best of both worlds: Native and Web App. Toolbar extensions have the speed and efficiency exhibited by native apps, along with the flexibility of web apps. Enhancements or changes to existing extensions as well as brand new extensions can be deployed in hours to millions of devices, rather than months.

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