Dont ask me to do your work. Do it yourself!
I get requests like these all the time: Please update your information, blah, blah And whatever the program is, they want me to register and become part of their pathetic process. Eh, no.
Funny, I NEVER get these requests from customers. Only from salespeople or should I say LAZY salespeople. Why on earth are you asking me to update your database? How about your windows? Do they need washing? Floors need waxing? Trash can full? Why not ask me to make your car payment?
STOP THE STUPIDITY. Your brains are showing or not.
STOP THE RUDENESS. Your manners are showing or not.
STOP THE LAZINESS. Update your own records.
Come on.
And Im certain some of you will email me and tell me how successful it was, or how customers dont mind doing it. What a bunch of B.S. that is. Asking customers, prospects, and friends to stop what theyre doing to make sure your records are current? Give me a break.
How do you think your customers perceive you as a sales professional when you do this? At a minimum theyre thinking this guy cant even keep his own database up to date. YIKES!
What are you doing for them? Wheres the value? Wheres the professionalism? How many records do you have that you cant just pick up the phone and call them with an idea or a valuable piece of information, and OH BY THE WAY, is my info correct?
START THINKING. How can you help your customer instead of helping yourself?
START DOING FOR YOURSELF. Your own admin, order forms, and follow-up.
START DOING FOR OTHERS. Things that prove you value them and their time.
START BUILDING RELATIONSHIPS. Give some value. Give some ideas.
MAJOR CLUE: What kind of an image of yourself and your work ethic are you sending to your customers and prospects? If they place an order, are you gonna call them and ask if they can pick it up so you dont have to fill out the FedEx forms?
And worse, these please update emails are always a pitch for the database software company that says, Join in, become a member so that you too can annoy the hell out of your customers and look like a fool. And oh, by the way, they purposely leave off the direct email of the sender so that you can only go through their system, and get you to register before you can do anything. This is the ultimate in frustration and rudeness.
How about this: Do your own work. Times are changing rapidly. Economic news is hitting every sector every day. Your customers need help, not frivolous emails begging for their assistance because youre to lazy to do it yourself.
SHORT LESSON: There are no shortcuts in sales. For a reason. There are no shortcuts to relationship building. And every action you take as a salesperson exposes you and how you conduct yourself as a sales professional.
SALES LESSON: Insurance salespeople fill out the forms for the customer. Always have, always will.
HARD LESSON: Mortgage salespeople dont fill out the forms for the customer maybe thats why its so hard for them to secure customers. We fill out the forms would be a competitive advantage to gaining my business.
VALUE LESSON: Updating your database is a great opportunity to reconnect with your entire customer base, if you will just pick up the phone and call everyone. You heard me, EVERYONE!
REALITY LESSON. How about coming up with a few ideas that will leave a positive impression on your customers rather than a pathetic one?
Pick up the phone and call every customer. You might just get an order. Can you imagine a customer saying, Glad you called, Ive been meaning to call you, I have an order for you!
That would be a delight instead of a delete.
If you want a few more ideas that will delight your customers, go to www.gitomer.com, register if youre a first-time visitor, and enter the word DELIGHT in the GitBit box.
Jeffrey Gitomer is the author of The Little Red Book of Selling. President of Charlotte-based Buy Gitomer, he gives seminars, runs annual sales meetings, and conducts Internet training programs on selling and customer service at www.trainone.com. He can be reached at 704/333-1112 or e-mail to salesman@gitomer.com
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Success for Managers is: Time to help my own people realize who they can be, not just what they can do.
slapcompany 6 months ago
registering one time for lots of free information is one thing, a generic email you receive asking for updates while offering nothing in return is another. I agree with Jeffrey
danielmaxshaw 6 months ago
Man...talk about irony!!! Do your own work, Gitomer, and register for me! Just put it on the site and not have my register!
samthedoor 10 months ago
CALL ME AND REGISTER FOR ME!!
TradingNorseman 1 year ago
jeffrey bobbles bom bom
mickwillie1 1 year ago
Hilarious - he has another video about being friendly, then spends 5 minutes angrily berating the viewer for something he finds annoying. Gotta love the irony at the end when he tells you to go to his website and register! Here's an idea Jeffrey - CALL ME AND REGISTER FOR ME!!
jockamobrown17 1 year ago 2
ass hole!!!!!!!!
bumburyak87 2 years ago
Whoa! THIS is why I bought all those Gitomer books.
rogerdodgeraviation 2 years ago
Right ON!! i get this request all the TIME!!!
i'm saving and sending this to those idiots next and everytime. ;^)
Always AWESOME Git, FrankyG
FkyGGGG 2 years ago
amen jeffrey! i lost 8300 DKK (that is aprox 1674$) form a internet dealer that didden't have the site updated
Vakrian 2 years ago