How Green IT saves money and energy, innovation, growth, sustainability, environment - keynote

http://www.globalchange.com/sustainagility.htm Green IT for different reasons. Pollution in manufacturing or disposal. Save energy costs. IT directors pressure to save money, increase efficiency. meet environmental standards do all at almost zero cost, if capital outlay on Green IT offset against savings in future.. Corporations changing their hardware, better software, improving operating environment, increasing recycling and encouraging work more efficiently. Greening of IT improve corporate image, customer loyalty, staff retention and productivity. IT, real estate example, electricity bills for office block and financial incentive for the IT department. Save the planet by reducing energy on paper printing and travel. Electrical power used in gadgets, computers and other equipment: mobile phone power supplies, wireless router, computers, plasma screens, digital TV receivers and so on. 1 trillion kilowatt hours of electricity was used last year to power the web 5.3% of all global power use and 9.4% of electricity consumption in the US. Video by futurist keynote conference speaker Patrick Dixon, author of Sustainagility. Web traffic will grow 40-100 times over next 15 years, mainly as a result of video on demand. Web servers consume more than 1% of global electricity, growing 14-20% a year. 50,000 square feet data centre uses 5 megawatts enough to power more than 5,000 homes. Web servers in large data centres across America use the equivalent of a full years output from seven 1,000 megawatt power plants. Green IT means more efficient power supplies; power management software (Windows Server 2008, but Linux does better); more efficient chips; better cooling systems; better use of fibre-optics, turning additional servers on and off, adjusting cooling systems to the numbers of servers actually active; separate sections of IT rooms at different ambient temperatures; placing air conditioning units closer; using heat exchangers to cool server farms and low energy lighting. Virtual Servers to save energy. Virtual setup allows multiple operating systems and applications to run on same computers not x86 computer hardware. IT infrastructure sharing servers like Norton / Symantec for backup. Plasma screens use four times as much energy as old cathode ray tube displays / TVs. Equipment left on standby which wastes 5 million tons of CO2 every year in the US alone. Attention to disposal and recycling reducing the amount of toxins used in manufacture, reducing lead, cadmium and other pollutants in circuit boards, connectors, batteries and components, and enabling 100% capture after disposal. Hazard reduction in manufacture. More than 1,000 chemicals used during electronics production, such as lead, mercury and cadmium, have been linked to cancer, reproductive problems and other illnesses. Apple has banned a long list of toxic substances from its products, including asbestos, cadmium, mercury and lead. In 2006, the company stopped using CRT monitors, which contain lead oxide and barium. Apple also removed lead from its batteries and has ended use of brominated flame retardants and polyvinyl chloride. Intel has already reduced use of substances which contribute to global warming and is working to replace isopropyl alcohol, a volatile solvent known to contribute to smog, used to clean the edge of silicon wafers during manufacturing. Hewlett-Packard has taken a lead, with 250 million pounds of hardware and print cartridges recovered in 2007, double the previous year. Their target is to reuse 2 billion pounds of products by the end of 2010.

Category:

Science & Technology

Tags:

• technology
• it
• computers
• global
• warming
• carbon
• pollution
• green
• energy
• saving
• business
• communications
• economics
• sustainagility
• climate
• power

[Nkatsikanis]

Super video, well thought and and prepared. Good to hear about the tomatoes being supplied by an insulated pipe and HSBC.

[pjvdixon]

Thanks - yes the tomato growing British Sugar story is one everyone loves.

[pjvdixon]

Do comment on this video - I try to reply where I can but with 11 million users of my websites it can take a while. Also rate (top left) so others can find what is useful. Thanks.

[MicrosoftsourceCode]

Rich people not to be so demanding. After all its there litter that comes through our doors(junk mail) that we the ordinary people are asked to recycle. I believe global warming is due to all the paper the rich rely on to spread there repetitive and hypnotic messages to spend more money. We have all seen what happens when people have more money than that need. So why try the same solution to the problem when you can see it's not going to work out for the good.

[MicrosoftsourceCode]

I am someone that has always wanted to help the world be a better place for everyone. The solutions to most of the worlds problems are staring you in the face every time you mention money and technology. The problem is the developed world is over engineering and over producing because the politicians and the rich are obsessed with making money. If some people can live on a dollar a day why do the rich need so much more to live on

[msdanyg]

Just love this guys accent!

Nice video - All true!

Sustainable Construction Services, of Sherborn MA

[Swayingpines]

According to Jones, creator of Oakland Apollo Alliance, " If you green the ghetto first, and spend $7000 training Pookey and giving him a life skill, it is a lot better than warehousing Pookey in a prison for $500,000!

In a green economy you don't just count what you spend, you count what you save!

[EmersonNetworkPower]

Very interesting video. So many factors go into green IT -- including power and cooling optimization. Definitely check out our video related to energy efficiency in the data center (watch?v=s87UADV6teE)for even more ideas.

[KhmerD0g]

u sound angry