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Social Media as a Competitive Intelligence Tool

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Uploaded by on Mar 16, 2010

Atul Dighe of the Corporate Strategy Board (https://www.csb.executiveboard.com) discusses how to use social media as a competitive intelligence tool. Blogs, tweets, and status updates provide a real-time source of competitive intelligence data and reduce reliance on historical information.

For more audio, video, blogs, and daily news on the issues facing strategy executives, please visit http://cebviews.com.

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