What are the best practices for PDF optimization?
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Uploaded by GoogleWebmasterHelp on Aug 8, 2011
What are the best practices around PDF (and other document) optimization and when does Google choose to show these files over other web pages? Blind Five Year Old, SF, CA
Want to hear more about the history of PDF ranking at Google? Listen to this snippet from a recent conversation with Danny Sullivan, Amit Singhal, Ben Gomes, and Matt Cutts: http://www.youtube.com/watch?v=pt6qj5-5kVA#t=38m22s
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Ugaypetr 4 weeks ago
ha.. not bad..not bad
CRHeather745 2 months ago
emm...
6xSusanna799 2 months ago
Google wants to show its users relevant results for relevant searches. So now it is extremely important to perform the extra steps in properly 'optimizing your PDF documents'. In effect you are telling Google what your PDF documents are about and what information they contain.
rickvidallon 5 months ago
can you show us how to make a PDF file i have bin having problems with a idem i downloded it asks me to create a PDF but i have no idea on what it is
somthingyes 6 months ago
Thanks Matt for pointing out that Google will try to rank an individual item, then compare the "utility" of the next potential item against the query before ranking it. In looking at it from this perspective I can see how a PDF may be more difficult to rank given the majority of users probably prefer to view a webpage (content chunk) instead of a full document (unless they used PDF in their search query).
zachprez 6 months ago