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How should I link to a site that I have a personal relationship with?

Tom Critchlow from London, UK asks: "If a site owner has a personal relationship with another unrelated site in a different niche and adds a link to their site from his, this link looks a LOT like...  
 
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tafnaj1 (1 week ago) Show Hide
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I'm amused that the company, who is so secretive about its search ranking algo, advises "Full disclosure" on why we choose to place a link on our site. Got double standard?
SEOMofo (2 weeks ago) Show Hide
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Matt,

I think the assumption that it would only be one link is unrealistic, and your solution is impractical in most situations. One of the most common methods of linking to the site of a friend/relative is to put the link in a global element, such as the footer or a blogroll in the right nav. In these cases, it would be inappropriate to surround the link with explanatory text, especially since that text would end up on every page of the site. What should we do in those situations?
migimedia (2 weeks ago) Show Hide
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What happened to rel="me" and all the other definitions in XFN?
traxdata2k (2 weeks ago) Show Hide
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Eh? Interpreting Matt's videos is always fun. So... use context, don't have more than one link (from an unrelated site) and competitors will be understanding and do what? Not report you to google? Can you even do that? I found this answer perplexing to say the least.
almightyvegeta87 (2 weeks ago) Show Hide
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I though he would say use a nofollow attribute :)

But how does Google bot understands that link is not a paid link but from a personal contact. Google bot can't understand the text !

Come on computer programs aren't that smart yet.
sayweb (2 weeks ago) Show Hide
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very good.
boukevanderbijl (2 weeks ago) Show Hide
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Very nice explanation
rtsownage (2 weeks ago) Show Hide
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Duh - It's google! :)
boukevanderbijl (2 weeks ago) Show Hide
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@rtsownage Yeah, and it is Matt also :P

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