Coca-Cola 1978

Coca-Cola Commercial 1978 - Coke Adds Life

In May 1976, The Coca-Cola Company introduced a new Coke ad campaign, touting the brand as the soft drink for all occasions. Aimed at the young and young-at-heart, the new campaign, "Coke Adds Life to ...," was designed to show viewers that Coca-Cola added simple enjoyment to life.

The campaign itself was hardly simple. Development of "Coke Adds Life to ..." began in 1973 with consumer research studies and lasted three years. The campaign's creative team came up with nearly a hundred copy lines, different ways of conveying what they wished to communicate as the basic promise of Coca-Cola. The group then talked to young people to get their reaction to the lines. The researchers from Coca-Cola and McCann-Erickson found that the lines "Coke adds a little life" or "Coke adds life" resonated with the public.

"Coke Adds Life" emphasized refreshment and tried to show Coke as the perfect accompaniment to food, fun, and leisure. The campaign highlighted the soft drink's role in many situations common to consumers around the globe, and the campaign's theme was adapted to appeal to a worldwide audience. While Coca-Cola often produced advertising in the United States that was adapted for international use, in 1978 the company adapted two overseas "Coke Adds Life" spots—from Italy and Brazil—for U.S. audiences. The Italian ad, "Flirting," follows the attempts of a young man to meet the one who will be his special girl. The viewer also sees the romantic pursuits of others both young and old. The message is that Coke helps pave the way to romance.

After "Coke Adds Life," the stage was set for a new advertising campaign for Coca-Cola, "Have a Coke and a Smile," which further emphasized the reliability and reward in drinking Coca-Cola. The new campaign was announced in commercials featuring Bob Hope and Bill Cosby, who explained the idea of "Have a Coke and a Smile" and encouraged viewers to watch for the new advertising.

Category:

Entertainment

Tags:

• Coca-Cola
• Commercial
• 1978
• Coke
• Adds
• Life

[Benedingo]

With this slogan...Coca Cola starts to sponsor to FIFA World Cup.

[PupuTheClown]

,,lots of good music to !

[SilkwormMissile]

Brits LOVE coke !!!

[jamiegottagunATyahoo]

Coke didn't just " add life," they also added high-fructose corn syrup :-)

[Tonystarkes888]

did it have cocaine in it back in those days ??

[selloutasaurus]

I now must drink a Coke, but alas only have Pepsi in the fridge :( I remember this song, but not the riveting in-depth interviews.

[sedmoagalnikful]

1 person is a pepsi-lover !

[DRopDRopG]

she could drink a coke,right now...

[Pedronology]

i like coke

[WebVMan]

I bought Coke and then a box of Life mysteriously appeared in my cereal pantry.

[floooky1]

I love the way they added names as though I might see someone I know from around town.

[badwx]

@drdjkennedy Yep. It's called personal responsibility.