The Cog

This is one of the most amazing ads I've ever seen, truly a thing of beauty. Fully two minutes long, it's a Honda commercial called "Cog," the most elaborate Rube Goldberg device you've ever seen set to film, all made entirely of car parts. It required 606 film takes to get right. It's so perfectly filmed, you can't imagine it, you've just got to see it.

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  Entertainment

[flipskatedmd]

how do the tires role up hill with ease i mean come on i know they tried their hardest to make it real but in the end some parts must have been fake i mean when does a big tire role up hil with a little wash board , plus the energy would diapate unless it's a perpetual motion machine

[wkdloz247]

It depends on the pressure in the tires. It does work. There is a vid on You Tube explaining it, search for the cog making of or sumin like that

[sstair]

They had weights inside the tires, to make them unbalanced, then balanced them with the weight a t the top, so when they got nudged, they rolled forward.

[James Brankin]

it was 3 months.

[ethandler]

it does work they put a weight in the tire so when they hit they go up but after they go up they do go down

[brandon9271]

Just because it didn't use CGI doesn't mean some stuff wasn't "faked" In other words, They could have cheated by triggering stuff remotely or nudging certain things to make it look like it was all happening in a chain of events. To my eye certain things just do look right to me.

[kiya46107]

Sound can actually do that. Get a glass of water some speakers and a peice of music with a really strong beat. Then blast said music REALLY load through the speaker aimed from a few feet away and watch the water dance!

[DaMooseProductions]

There must've been such a loud cheer when this finally all worked...

[Watarara]

The only thing they tampered with was that they put counterweights in the tires to make them run uphill. thats the only thing and took who know how long to create and who knows how many shoots to get it right.

[MoonEyes2k]

*sigh* No, as is stated, it isn't. It's two shots. Which was the point of the post. Beyond the length of the room, it would also lower the amount of things affected by all the environmental factors. Thus, controlling half as many problems. And, there was 606 re-shoots, all told.

[BTIsaac]

There's a reason they had to re-shoot it almost 200 times till everything went right. It's all one shot.

[MoonEyes2k]

Well, while I know that this is all real...I still have to disagree with you on one thing....this would have been immesurably more difficult to do in one take, even if they DID have a big enough room...as the things that could go wrong and throw it all off would climb exponentially. With two short takes instead of one long one, they 'only' had to control...say 50 things? Instead of a hundred, any of which could go wrong and make you have to reset it all.

[MACpro58]

Real stuff, real time, real good. I'm sure the audio fx were post.