Philadelphia School of Circus Arts (PSCA) won the first place Pepperpot Award from the Philadelphia Chapter of the Public Relations Society of America for the event-led campaign, "The Circus Comes to PIFA: Events That Transformed Philadelphia's Skyline, in the category of "4. Special Events and Observances (Eight Days or More) a. Budget $15,001 or more." At the awards ceremony on Tuesday, December 6, 2011, PSCA provided this acceptance video.
The summary of the award-winning campaign is as follows:
Philadelphia School of Circus Arts transformed itself into the Philadelphia region's center of circus arts through an events-led campaign during the Philadelphia International Festival of the Arts. PSCA utilized special events, media relations, social media and partnerships to build name recognition, develop new audiences, generate revenue and increase awareness in circus arts.
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