Saatchi S Perspective: Nicole Lazzaro, President - XEODesign

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Uploaded by on Jul 14, 2011

More than just platforms for distributing points and badges, games can be viewed as systems for engagement that create learning, social bonding and peak curiosity. Nicole Lazzaro, Founder and President of XEODesign, the world's first player experience design consulting company, shares her insights on the future of engagement, reasons for why people play and describes the research and design process behind creating engaging games.

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Gaming

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Standard YouTube License

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