The Secrets of Successful Hybrid Wholesaling, Part 1

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Uploaded by on Jan 11, 2010

Presented by Mary Anne Doggett and Claudia Fogelin, Managing Partners of Interactive Communications

Webinar revealing:
• The top reasons hybrid strategies fail
• Core requirements for a successful hybrid
• Best approach to territory management
• Guidelines for web, phone and face-to-face selling
• How to avoid hybrid creep
• How to measure hybrid success

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