GUESS Kids - Fall 2010 Campaign

School Of Rock
GUESS Debuts New Fall / Holiday 2010 Kids Advertising Campaign

The GUESS Kids Fall / Holiday 2010 advertising campaign celebrates the harmonious relationship between fashion and music. Subtle details inspired by rock 'n' roll and pop music are infused in the light-hearted collection, featuring pops of color, new denim washes, and unexpected textures and hardware in classic kid's silhouettes. The Fall / Holiday campaign captures the playful, carefree nature found in all kids while staying true to the GUESS Brand.

Guided by the creative direction of Paul Marciano, and photographer Luca Zordan, who has shot GUESS kids for the past three seasons; the campaign captures the children in a natural state, playing outdoors and interacting with live animals. The motorcycle plays off of the rock inspired collection adding just the right amount edginess to the kid friendly images.

"The Fall / Holiday 2010 collection is an exciting combination of innovative denim washes and detailing accentuated with updated basics in rich and bold colors," says Paul Marciano, Vice Chairman and Chief Executive Officer of GUESS? Inc. "This collection is sure to bring out the spirit and creativity within kids and it truly embodies what the GUESS Kids line is all about, on-trend, fun and youthful fashion."

The boy's collection builds upon classic denim styles and takes them up a notch with tie-dye and acid washes, waxy sheen, and resin coats topped off with interesting hardware details. The collection is designed to be mixed and matched with lots of layering, military jackets on top of nautical stripes, and classic western wovens paired with printed t-shirts and knits. For girl's, flirty skirts and dresses are seen in a whimsical variety of jewel tones that are amped up with sparkles, metallic detailing and leopard print infusions. The Fall / Holiday 2010 collection is all about the expression of color with a high impact palette, ranging from techno brights to primary colors and deep dark hues. Military and grunge inspirations combined with back to school essentials create the core collection for the upcoming season.

Look for these GUESS images in international fashion magazines, on buses and billboards and collateral materials.

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