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Account Based Marketing: It's All About the Customer

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Uploaded on Jan 12, 2012

Account Based Marketing (ABM) implies that it's all about the customer. The more companies can prove themselves to be relevant to the customer, the more accepting the customer will be of what your company has to offer. ITSMA's ABM model can help marketers change the conversation to make it all about the customer and their business.
Hear what Jeff Sands, Vice President & ABM Practice Lead at ITSMA, has to say about how ITSMA works with marketers to implement ABM successfully.

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