Emerce Eday 2008: Andre Convents

Andre Convents, Procter & Gamble, talks about the succesful innovation program Connect & Develop as extension of P&G's R&D.

Connect & Develop engages customers, competitors, scientist and entrepeneurs in the R&D activities of the multinational.

How does cocreation work and what effects does it have?

Slideshow of this presentation:
http://www.slideshare.net/Emerce/emerce-eday-2008-proctergamble-presentation/

Get an impression of Emerce Eday 2008 here at Flickr:
http://flickr.com/photos/emerce/sets/72157607371590174/

The after party eNight at club Thalia Lounge in Rotterdam afterwards is seen here on Flickr:
http://flickr.com/photos/emerce/sets/72157607607597455/

Category:

People & Blogs

Tags:

• convents
• emerce
• eday
• openup
• emerceeday
• rotterdam
• doelen
• p&g
• procter
• gamble
• cocreation.

[moniqinom]

I am doing my assignment on P&G with the deadline on Wed. Very useful :) slides as well :) Thanks!

[Poetje2]

My dad is speeching!