Francesca Hegyi explains how to develop new audiences base on her experience in organising the Cultural Olympiad.
The British Council presented the "New Audience New Approaches" Audience Development Symposium and Workshops on 18 and 19 November, 2009. The programme looked at innovative approaches to building audiences; the opportunities and challenges arts organisations face in developing new audiences; and creative ideas on how we can generate future audiences in anticipation of the forthcoming West Kowloon Cultural District.
For more information, please visit www.britishcouncil.org.hk/arts/newaudience
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