Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Best tv ad - Free range eggs "Welcome to the Battery"

Loading...

Sign in or sign up now!
9,805
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Nov 6, 2007

A chilling public information film 20 years before Jamie Oliver. For the best UK blog and the latest Moaning Cow book on advertising visit www.themoaningcow.com

  • likes, 0 dislikes

Link to this comment:

Share to:

Top Comments

  • wow, what a powerful piece of film. Anthropomorphising a subject always makes it harder hitting and the sinister, almost Orwellian, overtones are compelling! Well done whoever made this!!!!

  • It's actually not a TV ad, it's made for cinemas. Imagine sitting in a movie theatre and that guy starts explaining that you're f***ed on the screen.

see all

All Comments (14)

Sign In or Sign Up now to post a comment!
  • @alexdude1991 I don't think he did, I think he just realised he's in a position to raise awareness about the issue, and I think, frankly, that anyone who does what he did is very admirable - even if they didn't get there first!

  • That will be the day when they show these things on television. More people should see how all animals are treated before they get to their table.

  • @machetero1 i just randomly found myself at this video again and was reading the comments and decided this one deserved a thumbsup... i posted a comment a while ago... i'm my biggest fan

  • it was exciting writing and making Welcome to the Battery (that line still gives me the shivers) but the excitement grew and grew. The film was booked for cinema nationally but Rank pulled the plug on it after pressure from the NFU and the Ministry of Agriculture. It ran once, i saw it on a big screen in Leicester Square - It got a standing ovation. Then it went ballistic across breakfast tv, and then the indy cinemas picked it up. This was back in 1988 - great to read good reviews 22 years on.

  • Imagine watching this while high

    "OH SHIT I AM NOW CHICKEN"

  • I wish this was all over the TV... I have never seen it, so it mustn't have been on in Australia. How disappointing...

  • Amazing ad - very '1984' too, and just a bit eerie.

  • I was worried they might cut a chicken's head off and use it as a puppet saying the slogan. Thankfully, they kept it subtle. If only today's information films, which are all style and absolutely no substance, were as effective as this.

  • It's by CIWF, Compassion in World Farming.

Loading...

0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more