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Overcoming Resistance and Initiating Change through Communications (Communication Strategy)

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Uploaded by on Jul 20, 2011

When people lose faith in the government, they do not trust even a well-intentioned imitative to improve their lives. When three small towns in the state of Karnataka, India attempted to provide continuous water supply to their citizens, they faced disbelief even ridicule. A sustained and strategic communication campaign over several years finally enabled the project to succeed with people's support. Now, the citizens of these three towns -- Hubli-Dharwad, Gulbarga and Begaum -- cannot stop talking about the benefits of access to water 24x7.

This best practice was produced as a short movie by WSP in partnership with the Administrative Staff College of India and is part of a training curriculum for city managers and policy-makers.

13:44 minutes, English. 2011

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