How Can Religious Groups Use Social Media?

Just as businesses are tapping into social media, religious organizations are learning how to leverage Facebook, Twitter and other social networks. Religious groups have always been about building community, so it makes sense that they would tap into online communities to communicate with their constituents and grow their audiences. LifeChurch.TV and OurJewishCommunity have even live-streamed religious services on their Facebook Fan Pages! In todays Watch me Wednesday, I talk with Rabbi Laura Baum of online synagogue OurJewishcommunity.Org about the work that she is doing and about what religious organizations can do using social media.

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