Episode 5: The Conversation Equation

The big scary paradigm shift in technology, entertainment and advertising (dont worry everything else is converging too) is akin to the implosion of the music industry. We spent years building up obstacles between the music and the fans and forgetting they were always in control. When the dust finally settles this time around, well all be able to see clearly that, in the crowded world of content, we need to provide as clear a path as possible between your music and your fans. Great content is like music; it might be brilliant but without anyone around to hear it, nobody will ever get to experience the greatness. Episode 5 explains the Joe Digital special formula we like to follow:




High Quality Content + Strategic Distribution = Loyal Participants.

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Education

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