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Brian Solis of FutureWorks & PR 2.0: It's not the technology but the sociology that's changing

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Uploaded on May 5, 2009

Brian Solis believes that communications technology is going to fundamentally change how we communicate with each other, with family, friends, and business associates. Although people have not yet begun to see the true ramifications of actually what they're doing with each update, which is to change how we share information and how people are getting information, and in turn, re-sharing it.

In this video interview, Brian Solis explains the deeper significance of the connections we make through social media to Ideas Project, a new website brought to you by Nokia. Ideas Project is an online space that provides a new way to interact with thought leaders and their big ideas about the future of connected communications. For more on this idea from Solis, visit http://www.ideasproject.com.

Brian Solis is Principal of the award-winning PR and New Media agency FutureWorks. An author and frequent speaker on the convergence between traditional and social media, Solis was listed by the San Jose Business Journal as one of 'Silicon Valley's 40 Under 40' in 2008. Solis entered the technology public relations field in 1991, working at such firms as the Dodge and Mansfield agency and The Benjamin Group. He coined the phrase 'PR 2.0' in the 1990s. Co-founder of the Social Media Club, he is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective. Solis is also known for photographing business events and parties, including many established figures in Silicon Valley. His photos have appeared in The Wall Street Journal, BusinessWeek, The New York Times and The Los Angeles Times. Solis won an Axiom Business Book Award as co-writer on the book 'Now is Gone'.

Ideas Project, a project of Nokia, brings together the most visionary and influential big thinkers to contemplate the big ideas that matter most to the future of communications. It is also a new kind of conversation platform aimed at uncovering the connections between these big thinkers and their disruptive ideas.

Explore the Ideas Project website at http://www.ideasproject.com, subscribe to its RSS feed, join its Twitter feed, and come back often to learn about great new big ideas as they break.

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