In the past 10 years, 2 million people have been killed or seriously injured in road crashes in the countries of the European Union. Europe can cut its toll of road deaths and serious injuries by a third through better road design.
The European Campaign for Safe Road Design has won overwhelming support from key stakeholders for governments across Europe to commit to a European safe Road Design initiative. Europe's motoring clubs are taking poll position in raising awareness and understanding of how affordable safety improvement programmes can save hundreds of thousands of lives and serious injuries over the next decade, by removing the road features that kill and maim.
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