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HEILBrice: Here's an Idea - Larry Light's Six Rules for Brand Revitalization

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Uploaded by on Sep 16, 2009

Hal Brice of HEILBrice Marketing Communications discusses Larry Light's article on Six Rules for Brand Revitalization:

1. Refocus the organization.

2. Restore brand relevance.

3. Reinvent the brand experience.

4. Reinforce a results culture.

5. Rebuild brand trust.

6. Realize global alignment.

For more information on Marketing please visit http://www.ideasthatbuildbusiness.com

For more ideas please visit:
http://www.youtube.com/watch?v=suoG_FvCFvw
http://www.youtube.com/watch?v=XTGC9X2DS_s

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