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Save the Troy Library "Adventures In Reverse Psychology"

Leo Burnett Worldwide Leo Burnett Worldwide·399 videos
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Uploaded on Nov 15, 2011

The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a miniscule tax increase, powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city's residents, to shut the library or accept the tax increase, and Leo Burnett Detroit decided to support the library by creating a reverse psychology campaign. Yard signs began appearing that read: "Vote to Close Troy Library on August 2nd - Book Burning Party on August 5th." No one wants to be a part of a town that burns books, and the outraged citizens of Troy pushed back against the "idiotic book burners" and ultimately supported the tax increase, thus ensuring the library's survival.

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Top Comments

  • glorious9766

    Many in Troy do not even bother to vote and many have supported the Tea Party or are very right wing. This campaign was effective and I'll bet people will begin to realize how important their votes are after this little fiasco. This small, isidious group has wiggled its way into political power and should be ousted asap.

    · 6

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    in reply to glorious9766 (Show the comment)
  • Jeffrey Roberts

    Didn't we already beat you guys in the 1860's? What are you still doing here? Go away!!!

    · 4

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    in reply to Michael Dontigney (Show the comment)

All Comments (1,248)

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  • KiljiArslan

    I think you mean the parents are back in charge child. Go sit in the corner now.

    ·

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    in reply to Michael Dontigney (Show the comment)
  • KiljiArslan

    Michael Dontigney is just the voice of his generation. The boomers, they had everything handed to them, but never ever wanted to give back.

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    in reply to razieldumas (Show the comment)
  • KiljiArslan

    Of course you are typical baby boomer who got everything handed to you and now doesn't want to return the favor. Well the parents are back in charge and its time to go back to your quiet corner you child.

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    in reply to Michael Dontigney (Show the comment)
  • leolion108

    That is really awesome. I love the punchline.

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  • Michael Dontigney

    You are confused.... I'm not against taxes in general... I know that many things are needed and are paid for with taxes. My beef (justified many times in this thread) is that with all the corruption in every level of government why do you guys automatically trust every word they say when it comes to raising someone elses taxes? The same people caught lying to us on a daily basis you trust completely and LIE to convince others to vote to raise taxes. WTG... sheesh.

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    in reply to mowriter (Show the comment)
  • NotACYBORG

    Who said anything about killing? Typical of your lot, but I wouldn't expect much from a group of people that prides themselves in home-schooling.

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    in reply to MrThinPin (Show the comment)
  • mowriter

    Most people are against tax raises because it affects their wallet. Where Tea party, some Republicans (and you?) get confused is that Taxes PAY FOR THINGS. No one can afford everything, and everyone has to decide what to buy. Roads should be obvious. Libraries ought to be nearly as crucial. TPers in their uninformed rage fail to see that some things bought with taxes DO MATTER. Things that underpin FREEDOM. Like Libraries.

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    in reply to Michael Dontigney (Show the comment)
  • Michael Dontigney

    Here, I'll put this in perspective. The senate is about to vote for the internet sales tax, and MOST people are against it. This would be like if a group came out saying: "Vote against the internet sales tax, then the small mom and pop store closing party will be held after it passes! Who needs small mom and pop stores when we have WalMart?"

    See? It's a lie... this is EXACTLY what they did here. Most people were against a tax raise!

    ·

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  • Michael Dontigney

    Ya... people like liars as long as they lie to do the things they agree with. The problem is eventually they lie to do the things they disagree with but by then it's too late.

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    in reply to Jeffrey Roberts (Show the comment)
  • Jeffrey Roberts

    Dude, just stop. People like you are a dying breed. America is moving away from right wing ideology. Just deal with it!

    ·

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    in reply to Michael Dontigney (Show the comment)
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