5. The Nature of Innovation
Google's view on the future of business: An interview with CEO Eric Schmidt
How the Internet will change the nature of competition, innovation, and company operations.
SEPTEMBER 2008
This interview was conducted by James Manyika, a director in McKinseys San Francisco office. It is part of McKinseys ongoing work exploring technology's evolving impact on business management and the economy.
In a compelling video interview, Google CEO Eric Schmidt reflects on the coming transformation of strategy, competition, business models, and management.
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