UMaine MBS Residency Week

Student Bottle Water Ads - Fiji Water
Description -- In our reading, we learned that Figi water was a high end water that caters to the Beverly Hills crowd. We felt as though it would be more beneficial for Figi to expand their product market and reach all consumers, particularly consumers who are looking to excite their lives. By repositioning the product and catering marketing efforts to the upper middle class (such as the working man as pictured in our video), we felt that Figi could capture a larger part of the market. Therefore, we chose to define our product as a clean, exotic, untamed and natural water.
Brand Positioning Statement -- "Figi ... Quench your Untamed Thirst."
Target Audience -- Upper middle-class; the "Working Man".
Team -- Frank D'Alessandro, Brooks Einstein, Erin Hews, Tim Malikowski and Jacques Nadar

Category:

Education

Tags:

• UMaine
• BUA604
• ResidencyWeek