G.E.C.U. : Stamps

The Opportunity
In a world where all financial institutions are thought to be the same - cold, stoic, complicated and impersonal - how do you effectively position a credit union whose
personnel is friendly and approachable and whose way of doing business makes
financial needs as simple as possible for their customers?

The Result
A comparison to the ease in which dolls like "Barbie" and "Ken" live their lives was drawn to how simplistic one's financial world can be when it is handled at G.E.C.U. Both television and print ads got "into the dolls' heads" and into their world and showed why banking at G.E.CU. complements their easy life style and how it can do the same for you. Other creative - stationery, point of purchase, brochures, thank you cards,
newsletters, radio, and website - pulled all the strategy together. If only our
world were this easy. At G.E.C.U., it is.

Category:

Travel & Events

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• G.E.C.U.
• LaCrosse
• WI
• Wisconsin
• Onalaska
• Advertising
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