Producto,precio,promoción y distribucion como estrategias de innovacion en el mark editorial- P1

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Uploaded by on Jul 21, 2011

Conferencia: "Producto, precio, promoción y distribución como estrategias de innovación en el marketing editorial¨" realizada en el marco del Encuentro Internacional de Marketing Editorial- "Cada libro a su lector" que se llevó a cabo en la 24 Feria Internacional del Libro de Bogotá del 9 al 11 de mayo de 2011
Conferencia de Daniel Gómez Tarragona, Consultor en marketing editorial. Director DICENDI - España.

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